CFO Spotlight

Junko Isahaya | feel.

The Japanese sportswear brand, feel., designs, manufactures and distributes its trademark bright and bold clothing from its headquarters in Tokyo.

The company has a distinct style and is heavily involved in the popular Japanese sport of indoor football. Started in 2005, it has grown a strong following over the years.

feel.’s CFO, Junko Isahaya, explained her goals and challenges and shared her predictions for the future.

Junko Isahaya, CFO, feel.
“It’s important to see and understand the entire business operation. I believe this will help the company step to the next level.” Junko Isahaya CFO, feel.
feel. Japanese sportswear

Q&A

As a CFO, what’s your main goal?

Junko Isahaya: The goal for the future is to grow domestic sales. I would like to have people overseas wear our products if possible and have fun.

What are the key challenges you're facing?

Isahaya: The current challenges we face in our business is how effectively we can manage inventory - especially immovable stock - and securing as much funding as possible for sales and marketing activities.

technology that supports business growth

What technology are you using today that supports business growth?

Isahaya: Currently, many people here are leveraging business with social channels like Twitter and YouTube.

How will technology change the future for you?

Isahaya: I believe AI will be coming into business solutions in the near future.

What skills do you believe the CFO of 2030 will need to develop?

Isahaya: It’s important to see and understand the entire business operation. I believe this will help the company step to the next level.

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