1. Customer Testimonials
  2. Dylan’s Candy Bar

Dylan's Candy Bar Savors 'Suite' Success with NetSuite

Dylan’s Candy Bar

Company

Dylan’s Candy Bar

Location

New York, N.Y.

Industry

Retail

Applications Replaced

Sage MAS 90, JDS Solutions WinRetail, Custom-built Warehouse Management System

Solutions

NetSuite Financials
Inventory Management
CRM
Order Management
Work Orders and Assemblies

IMPLEMENTATION PARTNER

NetSuite Professional Services

“NetSuite is a platform that enables radical changes for organizations. If we didn't have a good handle on operations with NetSuite, our exponential growth couldn't happen.” Dylan’s Candy Bar

Customer Success

  • Dylan’s Candy Bar has transformed itself into a more agile, efficient and data-driven business since implementing NetSuite in July 2014, expanding through physical stores, ecommerce and retail partners.
  • NetSuite provides a cloud-based, business management platform for the innovative omnichannel candy retailer, which merges candy with the worlds of art, fashion and pop culture with elaborate “retail-tainment” stores around the U.S.
  • Dylan’s has improved visibility and business results using NetSuite for accounting, inventory and order management, warehousing, CRM and back-end support for ecommerce and point-of-sale (POS).
  • NetSuite’s scalable platform supports Dylan’s rapid growth, from four company-owned stores in 2014 to 15 company-owned and licensed locations by the end of 2015.
  • NetSuite helps Dylan’s accelerate licensee onboarding and store openings in New York, Chicago, Houston, Colorado, Michigan, Connecticut and elsewhere.
  • Order volumes are up 32% since NetSuite went live, while automation has reduced ecommerce order processing time from six hours a day to two.
  • Dylan’s has leveraged NetSuite CRM to more than double the size of its customer database in just three months, improving marketing effectiveness and the customer experience.
  • Dylan’s reduced inventory discrepancies by 65% in its first year on NetSuite through a single system of record for all inventory movement (purchasing, warehousing and sales).
  • NetSuite Work Orders and Assemblies module has helped Dylan’s accelerate its assembly of candy-filled baskets, boxes, buckets and other vessels.
  • Better insight into component product expiration and inventory allocation allows for just-in-time inventory with less than 5% stockout issues.

Challenges

  • Founded in 2001 by Dylan Lauren, daughter of fashion designer Ralph Lauren, Dylan’s lacked a single source of reliable and timely data across its on-premise legacy applications.
  • Dylan’s couldn’t monitor key business metrics or gain customer insights with silos of Sage MAS 90, JDS Solutions WinRetail and a custom-built warehouse management system.
  • Dylan’s needed a robust, scalable ERP/CRM solution to support innovation and growth objectives.

Solution

  • NetSuite met Dylan’s requirements for a complete business management platform geared for growth, with a lean and flexible cloud architecture to minimize IT resource requirements.
  • Customization capability in NetSuite has enabled Dylan’s to easily create more than 100 custom fields in its item master to better track, plan and allocate resources.
  • EDI solution from NetSuite partner SPS Commerce helps Dylan’s grow and streamline relationships with retail partners such as Nordstrom, Barnes & Noble, Neiman Marcus and others.

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